HOUSTON, Texas – BTSOFT, a leading provider of laboratory management solutions, is proud to announce the addition of Chris Couch as the new Vice President of Sales. This strategic hire marks a significant step in BTSOFT’s mission to enhance its sales and business development efforts across the globe. 

Chris Couch brings over three decades of experience in the laboratory and technology sectors to his role at BTSOFT. A graduate in Chemistry from the University of Kentucky, Couch began his career at Dow Corning, working within their quality control and environmental labs. His career trajectory has seen him moving from technical roles into management and business development, garnering expertise in laboratory informatics, particularly Laboratory Information Management Systems (LIMS), which are at the forefront of technology advancements in labs. 

Reflecting on the evolution of the environmental laboratory industry, particularly the integration of technology, Couch noted, “Technology continues to drive laboratory growth through gains in efficiencies—laboratory informatics, especially LIMS, helps with automation across the entire lab ecosystem.” He believes this is where BTSOFT stands out, providing innovative solutions that support this growth. 

As the new Vice President of Sales at BTSOFT, Couch will oversee all aspects of Sales and Business Development while supported by an outstanding team at BTSOFT, including CEO Bin Yu. “Being around brilliant people who care about creating and providing lab informatics technology is a privilege,” said Couch. 

Although new to BTSOFT, Couch has already been involved in transformative business discussions regarding development roadmaps and future planning. These initiatives are poised to contribute significantly to the company’s growth, ensuring that BTSOFT’s software competes globally with other platforms in the same market verticals.  

BTSOFT warmly welcomes Chris Couch to the team and looks forward to his leadership in driving the company’s sales and business development efforts to new heights. 


About BTSOFT: BTSOFT is a multidisciplinary software company headquartered in Houston, Texas. Specializing in laboratory management solutions, BTSOFT aims to make laboratory management efficient and innovative, serving industries such as environmental, water & wastewater, industrial hygiene, and more. With offices in the USA, India, and China, BTSOFT is dedicated to delivering scalable products and services globally. Learn more at www.btsoft.com. 

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